Meme

1.
an image, video, piece of text, etc., typically humorous in nature, that is copied and spread rapidly by internet users, often with slight variations.
"celebrity gossip and memes often originate on the site"
2.
an element of a culture or system of behaviour passed from one individual to another by imitation or other non-genetic means.
verb
3rd person present: memes
create an internet meme from (an image, video, piece of text, etc.).
"there's always one audience reaction shot at the Oscars that gets memed"

The grumpy cat meme frowned its way onto the Internet in September 2012 and never turned its dissatisfied head back. Since then, the image of the cranky cat has grown more and more popular in direct proportion to appearing less and less impressed by fame.