Guerrilla Marketing

Term used for unorthodox advertising, usually used to promote small-to-medium business's in a low cost, yet attention grabbing manner.

Did you see 2XA's new Guerrilla Marketing campaign in Abilene TX?

2XA Advertising wrote coupons for local a local pizza place in the dirt at the park, and everyone who took a photo of it to the local pizza place, got a free slice of pizza.