Danmei

A Chinese word that literally translates to, "Indulgence in Beauty". It's basically China's BL or yaoi. But unlike yaoi, Danmei isn't explicit instead being focused more on story, theme, and character. With the main characters sharing a relationship that's the most idealized version of romance that can be possible, thus the genre sharing a huge level of popularity among the female audience.

Enough so that the most popular genre on Jinjiang Literature City, a influential web novel site targeted towards women in China, is Danmei.

"We need to attract the female audience in somehow." Said a random producer.
"We'll just adapt a danmei novel then". Replied the co-worker.

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