It's a movement created by straight men to mock people trashing on them for not liking to date a trans woman. These men feel odd to date trans women but do not hate them but still get bash so this movement is to say no to hate for not dating trans.
Super straight guy: hey I kinda like you
Trans woman: I'm trans
super straight guy: Look, no hate you look beautiful but I'm not into dating trans women cause this feels odd to me so I'm super straight.
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