hard negative

“Hard negative”: When someone responds to a statement, situation, or question with a hurtful or strongly negative comment.

Tim, telling me I won’t win a game this season, is “hard negative” man.

Soft-Grifting

Softening your real views, on social media, in order to pander to a broader audience for money making purposes.

Jimmy D does “soft-grifting” on his podcast. He peddles a few of his milder progressive views, but he mostly takes hard right political stances because that is where the audience and the money is.