The lead authority in grammar town. Someone who is always correcting others' word usage and punctuation. Most commonly used for annoyingly-particular teachers and professors.
"I followed every damned suggestion in Word, but the Sans Sheriff proofed my paper and now I have to start over."
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In marketing, the act of fudging or bastardizing an asset's layout or information because you're positively sick of ever-changing guidelines from the manufacturer.
"They want the text INSIDE of the picture now? Fuck it. I threw in some Walter White Space so it'll pass compliance. Good to go."
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The gross undervaluation of a purchase - typically one which you deem wholly unnecessary - by your wife or partner.
Husband: "How much did those shoes cost?"
Wife: "I dunno, around 50 bucks?"
Husband: "So $120 with wiflation"
Wife: "F*** you."