You're done playing a great story-driven game, such as Outer Wilds, Subnautica or Omori and you want more... but the game has zero replay value. You already played it twice and know the story by heart. You get withdrawal. You're on Youtube looking at let's-plays to try to fill a hole like you're some kind of vampire feeding on other people's first experience with the game. You eventually run out of playthrough videos, so now you have to bait everyone you know into playing the game to feed your addiction.
My brother has been vampire baiting me to play Ultrakill for more than a year now