'bowf' is like 'dang!' or 'ohsnap!' to be used when someone 'burns' you or when you're punched/kicked in the mid-section. (among other uses)
bowf sounds like 'south' ending in an 'F,' and beginning with a 'B' and not like 'both' ending in an 'F.'
Friend: Dance Fail FTW. Geez, I love watching people get pwned.
Me: pwned vids are the best.
Friend: I'll have to record our Smash Bros. matches in that case.
Me: bowf!!
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