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interstitial marketing

the process of coining new marketing buzzwords to fill the gaping void that has been left by the fact that "viral marketing" as a buzzword is now too cliche.

Political campaigns are now resorting to interstitial marketing to spread their message amongst young voters.

by Arunabh Das Two May 25, 2008

7👍 3👎


economotive force

Just as electro motive force is generated as a result of induction as a direct consequence of Faraday's Laws, so also - economotive force in an economy is the amount of economic activity that is induced as a result of the rotor of human activity cutting across the magnetic fields of the markets and economic zones.

The true wealth of an economy is not the total foreign exchange reserves it has or it's GDP, but the true indicator is the amount of economotive force that is induced as a result of demand, supply and the proximity of the forces of demand and the forces of supply to markets where these forces can interact.

by Arunabh Das Two October 10, 2008


cognitive surplus

A word coined by former Silicon Alley Reporter columnist Clay Shirky to describe the free time that people have on their hands to engage in collaborative activities, specially as applies to web 2.0.

Wikipedia is an example of wide-scale deployment of cognitive surplus.

"You know where the time comes from. It comes from the cognitive surplus that you've been masking for 50 years".

by Arunabh Das Two May 25, 2008

27👍 6👎


the fix is in

the event's been rigged and there is a conspiracy

I'm the key figure in and ongoing government conspiracy, the plot to conceal the truth about the existence of extraterrestrials. It a global conspiracy really, with key players in the highest positions of power and it reaches down into the lives of every man, woman, and child on this planet. So of course no one believes me. I'm an annoyance to my superiors, a joke to my peers. They call me Spooky, Spooky Mulder whose sister was abducted by aliens when he was just a kid and now chases after little green men with a badge and a gun shouting to the heaven and to anyone who will listen that the fix is in, that the sky is falling, and when it hits is gonna be the biggest shit storm of all time...

by Arunabh Das Two October 10, 2008

50👍 4👎