When someone do something so bad and unforgivable that make him go to hell.
Oh this dude killed his dog, he eat the Apple
Used to say that when something bad happens other bad things usually happen at the same time.
Or when things go down at the same time.
A: why you are so mad and upset bro?
B: i missed my plane and my mom got sick and im running out of money for another ticket dude
A: ahh shit bro when it rains it poors