Title Gandalf

A wise marketer that practices the art, science and wizardry of improving titles. A Title Gandalf is more experienced and wiser than a writer or wordsmith which simply strings words together. By seeing the potential of a piece of content, a Title Gandalf will step in to improve upon a title so readers will bite and be let down when they start reading what the wordsmith has strung together.

Writer: Can I get final approval on this content?
Title Gandalf: The text is looking good. But I'm sorry, but that title simply shall not pass.