When a college party animal finally sells out and gets a job in corporate America
Frat Star 1: Dude did you hear the news? Chase just got hired at Booz Allen.
Frat Star 2: Wow, that guy went from straight Bro to Pro!
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The popularity of this word in northern california emerged in the mid-90's when studying abroad in Europe became exceedingly popular. Derived from the german "heller" which idiomatically means total or incredible, it's english equivalent is used as a generic superlative
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