When somebody rubs the back of anothers neck hard so that it hurts. This occurs after someone tells a bad joke and there's an akward silence, during the akward silence someone "gives neck" to the person who told the bad joke, and ends the silence.
Truman:Knock Knock!
Caleb:Who's there?...
Truman:Boo!
Caleb:Boo who?
Truman:Aww don't cry!
-Akward silence-
Then Caleb starts giving neck to Truman.
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