A saying used by some people that wish to appear "hip and with it" but in reality they don't really have any uniqueness about them. They simply spend the money and convey the attitude that they "have it" while making sure to be seen with the "in crowed" at social events, or at least talk about "the other night" when they were with the popular main-streamers.
"hey mang, its 'all about them franks" yo yo"