A board apparently bought by EA in February 2018.
Originally created to regulate the content of games and how it is labeled on them,
it has recently changed that to covering up for gambling in Video Games by labeling
it as "in-game purchase".
Will eventually close down since lately they almost literally declared:
"We are as useful as a second a***hole here (pointing to the elbow)."
"Oh look, the "esrb" thinks that gambling is not gambling if you get no prizey reward but just in-game advantages."
"According to the "esrb" loot boxes, DLC and Costumes are all the same."
"The "esrb" is having EA going away with it again. Maybe call them "EASRB" soon."
"The EA rated my favorite game "A0" because it contains curse words and nudity. (Chris, 16 yo)"
"Dude, look how his head came straight up, mwahahahahah." (Alan, 12 yo)