A chain of grocery stores found in the Midwest, usually in places like Iowa and Missouri. Hy-Vee conducts business by the slogan of "There is a helpful smile, in every aisle".
The low level employees are often disrespected by customers and treated worse by managers. Hy-Vee is fun for the first week, then you realize that bagging groceries sucks and so does your job/life.
Employee: Hello, I'm Hy-Vee's bitch. Can I help you with anything?
Manager: You aren't smiling helpfully this aisle so fuck you, you're fired!
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