To be hit with such a force that the body or an object is sent rolling at a considerable rate.
i.e. " After I hit Captain Ron with a right hook, he dough rolled down the stairs."
or
" Mike Tyson dough rolled that dude."
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When one settles for the generic instead of the genuine article. Used primarily when a guy goes for an easy girl.
i.e. " Matt totally Kroger branded that deal when he started dating her"
" Dude, don't kroger brand that, shes got bigger arms than you do!"