Place that people go to when they are bored of playing video games with their mates - often decided upon by spinning a globe and pointing with the finger - followed by a lot of research to "justify" their decision.
You: Hey Mate- where are you going for your Holiday away from your good friends who enjoy your company?
Mate: Patagonia
You: How did you decide that?
Mate: I made a very thought out and rational decision based on things that interest me about Patagonia.