When you (and/or a partner) achieve orgasm with the help of a particular brand of pizza that is known to go both ways. Some of the boxes include a cardboard mustache, too further elevate the experience. Allowing for Role Playing, and the occasional Mustache Ride.
Oh man, last night we had some frozen pizza. We cooked it and were about half way thru eating when my girlfriend and I decided to try a 'Screaming Sicilian'. The couch will never be the same, but it was worth it.