The school of thought that writing movies for children requires no effort; named for the infamous 'Despicable Me' film series. Films made under the principals of Minionism typically are poorly written, very derivative, sloppily animated/filmed, and/or overblown with dated pop culture references.
"I was thinking of renting 'Ugly Dolls' for my little cousins."
"Don't do it, that movie just stinks of Minionism!"