When someone is a total dick, yet somehow others find that attractive.
"I don't get it, Claude is such a dick, but the ladies love him!"
"He's got a giant personality boner man, they eat it up."
To unfairly villainize or otherwise cast someone in a dark light.
To Gastonisize
Gastonisized
Gastonisizing
Heath chose not to share his TV with his roommate. His roommate got upset and immediately gastonisized him.