When an "email to a friend" message causes a large group or mob to visit a given internet location to execute actions in said message.
The "New York Times" techs out a Viral Mobbing fired up by Boing Boing links in "On Amazon, All of a Sudden Everyone's a Milk Critic."
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Greedy young urban professionals.
The grumpies told the reporters that they knew they were overleveraged and they didn't really care; they were proud of it. They wanted the leveraged lifestyle now; they deserved it and they would do whatever it took to get it.
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