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scion

Scion is a Toyota automobile brand meant to appeal to young, naive buyers. Scions are econo boxes with a huge emphasis on the word "box." The typical Scion automobile is boxy, unimaginative, boring, and front-wheel drive. Being front-wheel drive, they are cheap to manufacture and performance is lousy. Because Scions tend to literally be boxes on wheels, development costs are also very low. No high-paid mechanical engineers, automotive designers, or expensive CAD software is needed. With a price comparable to competing automobiles, Scion's profit margin is very high thanks to its low production costs.

Dude, check out that Scion! When did Frigidaire start making cars?!

by Eric Murry January 5, 2008

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