"Swag" is the conscious act of hoarding and using as many bland and increasingly meaningless clichés and clothing as one can; the latter usually accomplished through fervent and excessive purchases of exorbitant products made by corporations that propagated the idea of swag to begin with.
It is essentially the most anti-creative/intellectual/class habit of modern proletariat.
"Yeah, cuz, yeah, we swaggin' now. Check this swag ladiez. Fuk da haterz"
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