The big cheese is most commonly used as someone with a superior status, think of a boss or someone you work for.
Some words like âbig cheeseâ would be; head honcho, the man, or more rarely, alpha (male).
-when using this term, it can also be used as someone who has a false ego.
Ex.) Jeez, richard sure is acting like the big cheese tonight
-less commonly, âbig cheeseâ can also be used as someone who is popular.
âUh oh, here comes the big cheese, dont act stupid!â