americonsumer

The mindless shopper, led by the nose by half-truths and misleading advertising, believing that brand name products will give them soul-satisfaction or better benefit than similar even better made products that are less heavily advertised.

"The FDA changed the name of Aspartame to Amino Sweet in an effort to fool the Americonsumer into believing that rat poison is protein". or "Tony the Tiger and the Pillsbury Doughboy are two of the slick and slimy characters telling Americonsumer Mothers that it is OK to feed their obese progeny chemicals and GMO's".

urbane boite

(adj)- describing the atmosphere of the new Ritz-Carlton's brand of steakhouses, BLT Steak.

BLT, which stands for "Bistro Laurent Tourondel," (actually, it stands for bacon, lettuce and tomato) has redefined steakhouse dining with its modern décor and infusion of classic French techniques. The restaurant integrates traditional elements of a cozy French Bistro with those of a stylish, urbane boite.