Serpes

The virus caught by those new to search engine marketing. Typically characterized by beginning to use the abbreviation SERPs in conversation and email. Further, those newly infected will display a heightened interest in analytics and any shred of information regarding the algorithms that determine how pages rank in search engines.

Leads to becoming an Algoholic.

Ooh boy I just gave my new clients teh Serpes - they just sent me links to Search Engine Watch articles from 2004.