Goncharov Effect

When the made up thing is better than the real thing.

An effect establish by Tumblr users in the year 2022 when an image of a tag on a boot lead to the discovery of what may be the worlds best cinematic masterpiece, Goncharov.

What starts as a normal play day on Tumblr quickly spirals into a mass fanfare concerning obscure director Mateo JWHJ0715.

"Man, Twitter won't shut up about this absolute beast of a classic movie."
"Goncharov Effect, my friend."