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Swiss Shitter

A term describing overpriced Swiss made beater watches that cater to people with issues (e.g. inferiority complex, erectile dysfunction, cuckoldry, massive overdose of Hodinkee content) poor knowledge at best about the wonders of true horology spearheaded by superior Japanese watchmaking.

"How's your journey as a watch aficionado doing?"
- "I'm done with dark turtlenecks and Swiss shitters. I'll better be starting to sell hommage watches that look like cheap ones. Ok ciao."

by Grand Seiko Owner November 30, 2022