The Chad Effect

A Chad is a Chad is a Chad, right? Wellll - not so fast.

“The Chad Effect,” was born when a gym bro formed a gym bond with another bro who regularly went with his lads to workout.

Whenever the gym bro sees his bro, he walks over, props him, and acknowledges the existence of the other lads.

NOW - remove the gym bro’s bro from the equation. When the gym bro sees his bro’s lads on their own, he acts as if he does not know them.

Within the same workout, if the bro emerges from the change room and links up with his lads, the gym bro’s amnesia vanishes and he will come over, props his bro, and acknowledge the existence of the others.

Thus…

“The Chad Effect” (phrase) - when a person forgets/ignores - intentionally or unintentionally - another person despite sharing an established mutual connection/friend.

Chris: Yeah, Ariel said, “Invite Jon and Louis and your other buddies,” so fam, you down?

Steven: Hey Sara - guess we’re the ‘other buddies’.

Sara: (single teardrop)

Louis: The

Louis: Chad

Louis: Effect

Louis: …

Louis: (dabs)

The Chad Effect