Genuine public opinion for an issue, in particular communities and individuals rather than political organisations or companies.
The antonym of grass roots is astroturfing.
Nuclear disarmourment has grass roots support.
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To format and then install a computers Operating System, typically due to being hacked.
From a technical perspective this involves formatting at least one partition.
The "Flatten" comes from a hurricane analogy; flattening the landscape and having to rebuild from nothing.
You've been hacked and they got root? Flatten and Reinstall.
You listened to a Sony CD? Flatten and Reinstall.
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Creating the impression of public support by paying people in the public to pretend to be supportive.
The false support can take the form of letters to the editor, postings on message boards in response to criticism, and writing to politicians in support of the cause.
Astroturfing is the opposite of "grassroots", genuine public support of an issue.
Mike, admit you just got caught astroturfing. You're just pimping your own blog.
Microsoft didn't have grassroots support, so they created astroturf support.
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1970s Australian slang term for homosexual.
Mate he's not into Sheilas, that bloke is a real prawncaster