Wokus Pokus

The invocation of race, sexuality or gender to repel or attract criticism of a corporate product to raise its profile whilst lending itself a cynical veneer of virtue.

Movie/product/commercial created to cause controversy.

Social media backlash, argument and bad feeling raise the profile of movie/product/commercial.

Corporation tweets:

‘You just didn’t like the movie/product/commercial because you are a racist/homophobe/sexist/transphobe/gammon/nazi.’

Response:

Wokus Pokus. #wokuspokus

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