yooned

The act of not making a purchase after working extremely hard on researching and selecting the desired product which is often essential for oneself.

The yooner will put in a high degree of research into the product and will find the best deal but end up missing out because they are not much fun.

A loose synonym to “missing out”

I found a great deal on a coffee machine. It’s being sold at a great price (20% off), I love coffee and it will pay for itself within weeks.

Hmm I won’t get it today because it might drop in price by another 50% tomorrow.

Next day: oh no, the coffee machine deal I found has expired before I could make the purchase, the price has increased 20% I yooned it.