A person who believes they are superior when it comes to branded clothing knowledge.
Usually easily identifiable by a person talking about high end streetwear
Person 1: "Bro did you see those new Yeezys that came out!"
Person 2: "Nah. I couldn't care to be honest"
Person 1: "They are unbelievable"
Person 2: Under his breath "Plug" walks away in dismay