Ridgeline

Ridgeline is best known as the modern day El Camino from the Honda Motor Company. This inclusive model provides a place in the truck market of today for the previously under-represented demographic of mid-40 year old He/Him consumers who buy their "goin' out" pants at Costco.

Earlier models were met with hesitation and sales were slow, the Now 2nd Gen (YK2/YK3) Facelift however provided a much more "minivan"-esque profile and the results speak for themselves at soccer fields and vanity-plate aficionado groups throughout North America.

"Man, I want a truck but I don't identify with their rugged image of toxic masculinity, I need a truck that represents who I am to the world.".

"I have one word for you sir, Ridgeline.".