The sound a cash register makes. NY Times, 050904, in a review of Bob Woodward's book on the White House. "Plan of Attack".
"...to say nothing of the ka-ching of cash registers."
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The strategy in guerilla war of winning the support of the resident population by building schools and hospitals instead of conquering by brute force.
In reference to a particularly difficult city in Iraq,"It's a very primal fight," Colonel Davis said. "We don't do a lot of hearts and minds out here because it's irrelevant." (NY Times, 11/6/2005)