Bling, booze and bitches.
Once upon a time, the culture of western society was decided by the upper class (e.g. an interest in classical music and philosophy), and the lower class would follow in their footsteps.
In contemporary times, the western culture is a manifestation of the lower class - 50 Cent, Justin Bieber and Lady Gaga - a culture that is obsessed with ones sexual market value (SMV), often associated with the three B's: Bling, booze and bitches.
Joe: Why am I not getting laid?
Chad: You lack the three B's.