The money celebrities and stars make/earn by shilling (selling) products they don't really use.
Paris Hilton banked shillions for her Carl's Jr. ads where she's washing the car and eating a big greasy burger even though there's no chance she's ever done either before (that is, wash a car or eat a hamburger).
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Someone who sells on Ebay but always charges waaaaay too much for shipping because that's how they make their profits without having to pay Ebay so much.
I nearly bought a replacement Ipod on Ebay the other day but the shipping weasel wanted $45 to send it.