Hate Bait

purposefully hating on something/someone to generate online advertisement revenue.

Often referencing pop-culture or recent trends/event that will become insignificant in short time.

(1) The video "Dear Fat People" is clearly Hate Bait, as its only purpose it to get attention (views) through the use of hate speech.

(2) Everyone is reacting on TheFineBros for their ReactWorld format. Not because they want to provide a thoughtful discussion on the topic, but because they want to jump on the "hate" bandwagon and get some easy revenue.

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