A fashion from Japan that tries to capture the innocence of youth, and nostalgia for the 19th century. Knee length puffy skirts, lacy blouses, platform mary janes and head dresses are standared attire. This fashion was popularized by Mana from the band Malice Mizer, and has nothing to do with Gwen Stefani.
There are several tyles of lolita:
Gothic lolita: Clothing is dark blues, reds and blacks. Very similar to Victorian mourning garb, only with shorter skirts. A prime example is the brand Moi meme Moitie.
Sweet lolita: Light pastle colors and florals, lots of lace, and more childlike. An example is the brand Baby the Stars Shine Bright.
Classic lolita: Shorter versions of clothing that looks like it is from the French and English country side during the 1900s. Less lacey and more mature looking.
There were are group of Lolita shopping at MaruiOne.
Mana's Moi-Meme-Moitie makes beautiful lolita clothing.
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