Corping

Short for corporate coping, when a business' standing with their investors really depended on the success of a project that failed, and they are now bleeding money to try and keep as many of them around as possible, by paying news sites to run opinion pieces explaining away the failure of the project.

"Have you seen this article? Apparently Netflix's Cowboy Bebop wasn't supposed to be good"
"That's straight up Netflix corping, dude"