When one learns of another person or thing only after finding out that person or thing was involved with something bad, or some faced consequences for wrongdoing.
âI didnât know who Colleen Ballinger was until I saw her in the news because she did some crappy things.â
âI didnât know who Logan Paul was until I heard he made a video making fun of a dead body in the Japanese suicide forest. Total Ballinger- Effect.â
âYou didnât know who that was until they got in trouble. Thatâs The Ballinger Effect for you.â