[Bluv]

'Bluv';

Formed from combining existing expressions 'Bruv' & 'Blud'.
Slang term for friend or sly joke to be said to your stereotypical 'Rude-boy' in greeting. Not only too cheekily make fun of ridiculous appearance and expressions, but also get away with it.

"how's it going bluv"?...
"s'up bluv"!...
"this shit's of the hook bluv"!...