1. Younger women have reclaimed the word bitch as an act of rebellious empowerment & use it to demonstrate they arenât being insulted by the Patriarchy anymore.
First generation feminists & women older than that were called bitch as a serious insult, equating women to a female dog only used to breed. Millennials started using bitch as something youâd call a friend affectionately. ie âIâm so excited to have brunch with my bitches this weekend!.
To call a friend âbitchâ is to take what was an insult & reclaim it, which cuts the systemic oppression associated with the word. A hetero cisgender man using the word bitch is still thought of as an insult, while LGBTQ & hetero cisgender female identifying humans can use the word bitch positively. It is saying we know ya tried to keep us down, Patriarchy, but you canât. Itâs purposely in your face as a reclamation.
2. It can also be a light joking, sarcastic way to express envy. Instead of saying âIâm so envious you have 2 bedrooms, I only have 1 .â, the shorthand colloquialism is to say âYou bitch!â. Itâs meant as wow you are so lucky! Or I am jealous but you are my friend âYou lucky bitch!â.
3. It can also express awe, affirmation, excitement or way to go like exclaiming âYes!â but instead people say âYes, bitch!â Or just âBiiiiiiiiiitch!â.
4. Similar to #3, it can also be compassion, understanding or âI see you/I feel youâ by saying âBiiiiiiiitchâ¦â but the tone may incline down instead of up to emphasize empathy.
Friend: I canât wait to see you, bitch!
Friend: Youâre my best bitch.
Envy: You lucky bitch!
Affirmation: Yazzzzz bitch!
Empathy: Biiiiitchâ¦