When one finds themselves completely infatuated with any character played by Matt Smith, no matter how evil or manipulative said character is. Confusion plays a big role in this phenomena as overwhelming feelings of lust are met with strong twinges of guilt. See also the concept of âuglyhotâ and the power of unconventional attractiveness.
âWhy am I so unbelievably attracted to Prince Philip in Netflixâs The Crown?
âDonât worry - youâre not actually attracted to the late Duke of Edinburgh - youâre just experiencing the Matt Smith Effect.â