The Coffeezilla Effect

The Coffeezilla Effect refers to a phenomenon where someones opinion of Stephen Findeisen (Coffeezilla) changes negatively after the person has been criticized or exposed by him.

“Man, Coffeezilla used to be such a great journalist until he pointed out how much of an idiot I am - 'The Coffeezilla Effect' in full swing.”

“Coffeezilla is a great journalist, and I can’t think of a single example of him getting one wrong - EXCEPT for when he came after ME and unleashed the 'The Coffeezilla Effect'.”

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