When a person (typically a girl), receives so many compliments that the value of successive compliments decrease.
John: Ava, youâre so pretty!
Ava: Okay
John: Do you not like it when I say that?
Ava: No, itâs just that I get told Iâm pretty all the time so the compliment doesnât feel as special.
John: Oh I see, being called pretty has lost itâs effect due to compliment inflation.