Overdoing it

(Verb)
1) To show off, brag or boast.

2) To exaggerate something . For example, a complaint, fashion, makeup etc.

1) Damn, girl you’re overdoing it! Your makeup is on point! 😍

2) 6ix 9ine is always overdoing it on social media.

3) These Fake eye lashes nowadays are definitely overdoing it.