It means the same thing as the conventional term, but when said in this manner, it is used as a reference to Family Guy: The Movie when Stewie's future self accidentally burns down his apartment with his stress-reducing candles.
(Fireman 1): Hey, did you hear how that guy burned down his apartment? Stress-reducing candles!
(Fireman 2): Ha-ha! I-rony!
(College Student 1): Dude, I stayed up all night getting that paper done, then I wound up sleeping through class.
(College Student 2): I-rony!
(Roommate 1): Hey, I picked up some dinner. What movie do you wanna watch?
(Roommate 2): I was thinking Super Size Me. What food did you get?
(Roommate 1): Uh, I picked up some Mickey Dee's. I was gonna eat while we watched. I got stuff to do.
(Roommate 2): I-rony!
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An American program on Comedy Central, this show is a spoof of "Queer Eye for the Straight Guy." It features four straight comedians (Curtis Gwynn, Billy Merritt, Kyle Grooms, Rob Riggle), who are known as the Flab Four. They make over a gay man on each episode so he can pass as straight.
The make-overs include lessons in poor manners, spartan home decorating, unfashionable wardrobes, and an overdeveloped ego to mask all personal failings. There were only three episodes.
In the three episodes of Straight Plan for the Gay Man, they made over a fashion salesman into a meatpacker (I-rony!), a yoga instructor into a jock, and an entertainer into a suave babe magnet.
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