Lujo

In current decade used as slang for someone who pretends to be someone they're not through an online persona.
This identity is often associated with blatant dislike for activities and people the Lujo actually likes or loves.
This alias is created in order to fit in with people who the Lujo wishes to associate with, but feels are "too cool" to approach with their honest identity. In fear of being rejected, they become a completely different person on the Internet.

Man, didn't Manuel say and imply many times he hated pretenders and people who faked their interests? He even showed his distaste for egirls and now he's playing and chatting with them, hiding behind sarcasm to mask his genuine interest in them. What a fucking lujo.